Is there a benefit with unboxing review videos?

Without a doubt unboxing review videos is beneficial to your products. Video marketing is now an addition to the promotion tool. Marketers have considered it to be the most effective type of content. It has dominated every platform and social media network that supports video features. Why is this?

It mirrors emotions. When you make high-quality unboxing review videos it will set off a person’s emotions. An unboxer is usually excited about a product, they would surely share a contagious and genuine emotion with the viewer. Emotions talk a lot about how real the video is, this is beneficial for the unboxer as they can make their viewers easily understand the product.

It reassures the decision of the buyer. Unboxing review videos are a replacement of in-store product demonstrations. It reassures the buyer on what kind of product they are about to buy. It helps the marketer and the buyer visualize the product, how it should be used, and help them decide whether the product fits their needs.

Unboxing review videos are trustworthy and honest. Unboxing videos are transparent and spontaneous. It is regarded by honestly and objectively made for its viewers. Unboxers explain the brand or product with casual and not flowery words. They share more information at the moment as they unbox the product. When information given at a manufacturer’s website does not show, the issues will be seen. It makes the buyers trust the unboxing review videos and the unboxer’s recommendations.

Unboxing Review Videos: The Benefits of It

Product reviews attract customers’ loyalty and referrals. There are two different types of reviews, text reviews and video reviews. We have already discussed the difference of product unboxing video reviews and text reviews.

However, with unboxing review videos, it builds a deep connection with potential customers and other video creators. We are already in a generation where marketers are on video revolution. Unboxing review videos provide benefits to both their customers and to the brand.

How can a marketer take benefit of unboxing review videos?

Well, aside from the benefits the unboxing review videos give to both of the unboxer and viewer, there are benefits that it gives only to the marketer (unboxer). Making high-quality unboxing review videos can be difficult and expensive. But, these sacrifices are nothing with the benefits it will give to the business owners.

Marketers can place an ad to their unboxing review videos.

The idea is the potential buyer is already watching the unboxing video, and they are one click away to purchase the product. Marketers use unboxing videos to engage with their potential buyers. But, with “shoppable ads” integrated into their review videos, it would sell their own product while their buyer is watching the unboxing review videos.

Brand exposure

Marketers used to publish daily text reviews, however, they realized that video reviews get more exposure. It is more viewed and shared than the text reviews. It brings benefit to a marketer because it is one of their goals to have a great brand or product exposure. Unboxing review videos can be shared across social media networks that support video features.

It easily spreads like a virus.

Unboxing video reviews are easily shared because it is easily viewed and understood by the audience. This is the reason why business owners gave way to this promotional strategy because it unveiled various benefits. It attracts more traffic and leads to more potential buyers that are active on social media. These people would definitely share the video with their friends.

Video reviews can be easily shared through the social media networks with just one click. Most of the people are using social media today, thus, when shared your video will spread throughout the world. Moreover, the customers give feedback to their peers who want to know about a particular product or service.

Videos can also make money.

Due to the popular usage of video marketing, in-stream ads are now also a thing. It has become a popular strategy that harnesses good response. If you want, you can apply for Youtube partnership program and get money through Adsense.

The benefits show that unboxing review videos are needed for your brand or product. The return on investment, the increased sales, and web traffic are what every marketer dreamed off.

How is unboxing review videos beneficial to buyers?

Unboxing review videos explain better.

About 71% of the buyers think that unboxing videos explain the product and its functions better than text reviews. Videos can comprehensively discuss and demonstrate the product spontaneously. Thus, if the manufacturer claimed a feature of the product that does not show or work when it is being unboxed, then it will be revealed.

Unboxing review videos will clear up the confusion. There is a high possibility that when a buyer understands the product you sell, they would buy it. You better make a quality video content.

A sense of connection.

Video reviews filled the gap between business owners and buyers, it surely is an efficient method to connect. The business owners give access to their potential buyers who have an interest in their products. This is an important component for building your product, the sense of connection puts you into PACE.

Buyers trust the product or service.

The reason why unboxing review videos is important for brands is it helps progress trust. Almost 58% of the customers trust the brand or product because of the video reviews. It is understood that video reviews are full of information and it reveals every inch and feature of the product. It makes the buyer realize the worth of what he or she is about to purchase. Each buyer that is satisfied with your transaction builds more trust.


You have to remember that when creating unboxing review videos you have to give voice to the product’s benefits, hand out pieces of advice, and demonstrate how the product works and should be used. Moreover, the unboxing video should be comprehensive, timely, and entertaining to its viewers. If you are still a beginner in making unboxing review videos, we have prepared a list of the common mistakes in unboxing videos.

Provide honest feedback and help customers have the product they are looking. Your customers will give their loyalty to you by helping them in the decision they have to make. Do you have any ideas to share? We are happy to hear your thoughts. Share it us in the comment section below.